Design a Mobile Optimized Ecommerce Website and the Tradeoffs That You Must Make Mobile browsing has been into quite a trend these days. Keeping this idea in mind, most website owners have started to launch mobile versions of their sites as well. With such an approach, the number of views keeps on increasing constantly and thus increases the monetary value of the site. But in smartphone apps sites, you need to be quite choosy about what to take and what to leave, as it is not possible to incorporate everything. There are some tradeoffs which you can make use of for establishing your mobile site within a limited time-frame. For this purpose, you need to be sure about your priorities and objectives. Firstly, your site should be optimally useful with a great usability and navigation. Secondly, you should aim at making the site easily upgradable and maintainable. Thirdly, you may consider leaving the writing of any complicated or difficult codes. Fourthly, it is advisable not to make any major changes in your desktop site. Fifthly, make sure to use the same database and images as that of your desktop site. Sixthly, never go for cross browser and cross phone compatibility. Seventhly, try and use the same vocabulary and language as is mentioned in your desktop site. Finally, writing the entire design detailed specification and hiring a competent developer shall not only save you time but money as well. All these steps shall contribute to your creation of a mobile site which won’t require too much of maintenance and also shall not hamper your sales growth. In order to follow these rules, there are three choices which you can make to proceed towards the establishment of your mobile-enabled site- Firstly, you can try out changing your style sheet and keeping everything else the same. Try not to make any alterations in the source files and just opting to modify some part of the CSS style sheet, in case your site contains heavy content. For mobile version, you can opt out to remove the ads or the menus and simply display all of the content. This format can be easily achieved by the numerous WordPress plugins available in the market. This is considered to be the easiest way of creating a mobile-enabled site as you need to change just a few lines of the PHP code. Don’t forget to use content wrap for the mobile version or otherwise, the user will always have to scroll sideways in order to read everything. But through this process, it involves disrupting of the main site, difficulty in up-gradation and maintenance as well as the problem of cross-browser compatibility. Secondly, you can make use of a mobile plugin for your shopping cart. Mobile WordPress plugins perform a dual function. They help you in the creation of a mobile site that works out of the box. Secondly, it much of the work is reduced leaving behind just customization of the plugin. But even mobile plugins come with some disadvantages. They don’t provide you with separate versions for mobile and desktop. All of the descriptions remain the same without any minimization. Secondly, you can’t have full control over how and what categories and products are displayed. Thirdly, you can’t decide the aspects of the navigation, such as the search bar and the breadcrumbs. Finally, you can make use of JQuery mobile, which is mobile design Framework Company. They allow use of pre-built websites and guarantee compatibility across numerous mobile platforms. Through their application, maintenance would be minimal as you can simply upgrade whenever new features are available. Through these steps you can undoubtedly create mobile site without making any kind of changes in your desktop site.

How to Burn your Blog Feed using Feedburner

You might have heard about blog Feed or RSS feed before but its time to implement it on your blog. A web feed often known as RSS/News feed is a collection of data format used for giving people with instantly updated content. Blog webmasters syndicate a web feed so that blog visitors can subscribe to there blog and remain update without needing to visit your blog. You can also collect many web feeds which is known as aggregation. You can use many aggregator services like Google Reader, Feedzilla etc. So its very essential that burn your blog feed using some kind of service in order to facilitate your visitors.


Feedburner is a free and awesome service provided by Google so that you can keep track of all of your blog subscribers. You can also use this service for Email subscription and by burning feed for your blog, your blog can be read over all major browsers without any issues. Both blogger and WordPress platforms webmasters can use Feedburner service and get extra features which default feed is not providing.

How to Burn a Feed?

1. Visit Feedburner.com official page and sign-in with your Gmail account. If you have have Gmail account id you can anytime sign-up for free on Gmail.com.

2. Now first find your blog feed URL. most commonly its your blog URL and than feed folder. So the URL may be www.yourblog.com/feed or if your blog is in some other folder like www.yourblog.com/blog than the feed URL will be www.yourblog.com/blog/feed and click next button.

3. Next page will offer you to set the Title and Address of your blog feed. Give a meaningful title which is related to the blog name and if your blog name is very big than you may short also. After filling all the details click next button.

4. You will see a confirmation message on next screen. You have now setup your blog feed via Feedburner.

How to create Email subscription box?

1. After creating your blog feed through Feedburner you have now many option including Feed subscription box which you can put on your blog so that visitors put there Email address into it and subscribe to your blog.

2. Click on Publicize tab and you will see many options including Email subscriptions, just click on that link.

3. Click on Activate button in order to activate Email subscriptions service.

4. Copy the code from the text box and paste it where you want your Email subscription box to appear.

5. You can also show a button on your blog which shows the number of blog subscribers. For this click on Feed Count link, choose button style, body color, text color and activate the service.

6. Again copy the code and paste it where you want that button to be appear.

How to Create Google Analytics Account

After some months when your blog gets more visitors and became more popular than its very necessary for you keep track of your visitors so that you know that from where your visitors are coming from and in which category they are interested in. This way you can optimize your blog and give more useful information to your visitors so that they keep visiting your blog again and again. Also you want to know that your visitors belong to which country, which language they prefer, which browser they are using or which operating system they are using each and everything has an impact on the future of your blog.

What is Google Analytics?

This is where Google Analytics comes. Again its free service by Google for bloggers and webmasters to keep track of your blog/website visitors. It has all the things you need to know about your visitors. Google Analytics seamlessly keep track of all your blog visitors and share this precious data with you without any cost. Although blogger and WordPress have their own monitoring methods as well but still lots of bloggers till prefer this method. From time to time Google changes this program and now with the latest change it gives you lot more information than ever before. From keywords to user flow, from traffic sources to content view it has each and every thing to need to know about your blog.

Unlike Alexa its reports are much more recent and updated. It gives you the power to unleash the world. You can also integrate Google Analytics with Google Webmasters accounts for more in-depth analysis. You don’t need to create Google Analytics account and verify your website if you already have already verify Google Webmasters account. Just link it with your Webmasters account and your are done. The best part i like about verifying Google Analytics Account is that you can do this in many ways and hence do this easily the way which suits you better.

Google Analytics Features.

1. Unique Visitors.
2. Time user is spending on your blog.
3. Pageviews of your blog.
4. Bounce Rate.
5. Keyword Analysis.
6. Referring sites.
7. Detail about Landing pages.
8. Country wise break down.
9. Visitor information like Browser, Operating System etc.
10. Traffic Sources.

How to Create Google Analytics Account?

1. Creating Google Analytics account is very easy. Visit this page in another Tab or Windows.[link]

2. If you have already Gmail account than sign-in with your Gmail username and password. Other wise create a Gmail account ID first by visiting Gmail.com.

3. On next page click on Sign Up button.

4. Now fill in all the details like Account Name, Website’s URL, Time zone, Sharing Settings, Your country or territory, accept the Terms and conditions and click Create account button.

5. On next page copy the code and paste it in between the <head></head> tags of your blog’s theme Header file and save the file. In some themes you have the option to paste the code in settings page which is lot more easier.

6. WordPress all in one SEO and Yoast plugins are the most used plugins and they also gives you the ability to verify your account by entering your Analytics ID into the settings page. This method is way easier but of course requires you to install the plugin first.

7. So if you don’t want to install the above mention plugins or if you are using thesis theme which has its own built-in SEO mechanism than you can also install a dedicated plugin for this verification. You can also install Google Analytics WordPress plugin and than copy code and Tracking id into it.

Setting Up your blog Profile inside Analytics

Creating Analytics account is not enough, in order to see the stats of a particular website you need to create a profile of that website in your account.
Login into your newly created account and click on the link that says Create an Account.
Just fill in the form with your blog or website details and click on continue button. There you go now it will start tracking your blog instantly and you can see the stats after 24 hours.